Flying Apple

Identity
Print
Motion
Illustration
Strategy

Typefaces:

Banana Grotesk

Originally founded in Los Angeles and now thriving in Durham, North Carolina, Flying Apple is an independent vintage shop offering a meticulously curated selection of vintage apparel. We developed a comprehensive identity system featuring logos, custom illustrations, and a cohesive graphic language. Both the logotype and graphic elements share a distinctive cut-paper quality that reflects the shop’s DIY spirit. Playful shapes frame photography and text, while the logotype’s movement nods to the charming idiosyncrasies of stop-motion. High-contrast, elegant illustrations evoke a romantic sensibility that mirrors the shop’s eclectic style.

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Other projects:

Banker’s Anchor, a public plaza in Greenpoint, Brooklyn.

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Strawberry Western, a independent apparel line inspired by Harajuku culture.

Sunny Within, a line of bio-ready supplements.

Love Wellness, a woman-owned supplement powerhouse.

Flying Apple, an eclectic vintage clothing shop.

Oncept, an NYC-based footwear label.

Inflection, a digital education platform for big life decisions.

Kimberly Corday, an LA-based artist.