Inflection


  • Identity System
  • Print
  • Motion

Typefaces:
  • Feature
  • Whyte

Inflection is a digital education platform that provides comprehensive support during life's critical junctures, from fertility and menopause to addiction. We developed an identity that projects academic rigor with a premium tone, rooted in the concept of life’s “inflection points.” Graphic lines and points represent these pivotal moments, illustrating how Inflection guides individuals as they move forward on their journey. The logotype reinforces this idea with enlarged dots on the “i”s, subtly nodding to the universal icon of “i” for information.


Banker’s Anchor, a public plaza in Greenpoint, Brooklyn.

Kato Sake Works, a local sake brewery in Bushwick.

Getaway, the first alcohol-free bar in New York.

Atlantic Avenue, the iconic Brooklyn thoroughfare.

Strawberry Western, a independent apparel line inspired by Harajuku culture.
Sunny Within, a line of bio-ready supplements.

Love Wellness, a woman-owned supplement powerhouse.

Flying Apple, an eclectic vintage clothing shop.

Oncept, an NYC-based footwear label.

Inflection, a digital education platform for big life decisions.

Kimberly Corday, an LA-based artist.

view more