Love Wellness

Branding
Identity Hierarchy
Packaging System

Typefaces:

Parafina
Neue Haas Grotesk

Love Wellness, founded by Lo Bosworth, offers a wide range of science-backed products for women’s health. We rebranded them to reflect a new level of maturity and to establish a scalable design system that can grow with their expanding product line. Central to this transformation is a bold, iconic logo that subtly incorporates a hidden heart in the “V,” signaling Love Wellness as a caring yet authoritative voice in the category. The extensible color system and icon suite function as a wayfinding system, delineating product categories and ensuring clarity across both current offerings and future releases. And our flexible packaging framework enhances approachability on the shelf by balancing a striking presence with a clear, structured presentation of product benefits.

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