Oncept


  • Creative Direction
  • Identity
  • Typeface Design
  • Web Direction
  • Print
  • Packaging
  • Art Direction
  • Motion
  • Strategy

Typefaces:
  • Stilt (Custom)
  • ONC Numerals (Custom)
  • Suisse Int’l

Oncept is an NYC-based footwear design label celebrated for its sophisticated sensibility across a range of shoe styles. We’ve partnered with them since 2021, when we developed an identity system from the ground up that includes logos, a layout system, two custom typefaces, packaging, and retail applications. Upward movement is at the heart of the identity. The logotype’s elevated initial captures the lightness of their footwear, while the motif of vertical lines unifies the system—appearing as an abbreviation in the shorthand, a separation device in layouts, and even as serifs in both custom typefaces. High-contrast, elegant headlines are set in our Stilt typeface, and a flexible, numbers-only variable font handles the numbered subbrands for each Oncept product.

Web Development:  Baggy
Web Design: Laura Brown


Banker’s Anchor, a public plaza in Greenpoint, Brooklyn.

Kato Sake Works, a local sake brewery in Bushwick.

Getaway, the first alcohol-free bar in New York.

Atlantic Avenue, the iconic Brooklyn thoroughfare.

Strawberry Western, a independent apparel line inspired by Harajuku culture.
Sunny Within, a line of bio-ready supplements.

Love Wellness, a woman-owned supplement powerhouse.

Flying Apple, an eclectic vintage clothing shop.

Oncept, an NYC-based footwear label.

Inflection, a digital education platform for big life decisions.

Kimberly Corday, an LA-based artist.

view more