Oncept

Creative Direction
Identity
Typeface Design
Web Direction
Print
Packaging
Art Direction
Motion
Strategy

Typefaces:

Stilt (Custom)
ONC Numerals (Custom)
Suisse Int’l

Oncept is an NYC-based footwear design label celebrated for its sophisticated sensibility across a range of shoe styles. We’ve partnered with them since 2021, when we developed an identity system from the ground up that includes logos, a layout system, two custom typefaces, packaging, and retail applications. Upward movement is at the heart of the identity. The logotype’s elevated initial captures the lightness of their footwear, while the motif of vertical lines unifies the system—appearing as an abbreviation in the shorthand, a separation device in layouts, and even as serifs in both custom typefaces. High-contrast, elegant headlines are set in our Stilt typeface, and a flexible, numbers-only variable font handles the numbered subbrands for each Oncept product.


Web Development:	Baggy
Web Design:	Laura Brown

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