Sunny Within


  • Creative Direction
  • Identity
  • Packaging
  • Web Design

Typefaces:
  • Youth
  • Herbik
  • Regola

Sunny Within is an innovative supplement brand offering liposomal formulations that maximize nutrient delivery. The symbol, a sun comprised of only inward-pointing arrows, serves as a visual metaphor for both the brand name and its unique absorption mechanism. Meanwhile, a graphic and icon system combines scientific precision with the warmth of saturated gradient accent colors. Unlike typical supplements, Sunny Within uses organic avocado oil and other real ingredients, which we showcase through photography that captures them in their raw form.

Strategy & copywriting: Katie Nulty


Banker’s Anchor, a public plaza in Greenpoint, Brooklyn.

Kato Sake Works, a local sake brewery in Bushwick.

Getaway, the first alcohol-free bar in New York.

Atlantic Avenue, the iconic Brooklyn thoroughfare.

Strawberry Western, a independent apparel line inspired by Harajuku culture.
Sunny Within, a line of bio-ready supplements.

Love Wellness, a woman-owned supplement powerhouse.

Flying Apple, an eclectic vintage clothing shop.

Oncept, an NYC-based footwear label.

Inflection, a digital education platform for big life decisions.

Kimberly Corday, an LA-based artist.

view more