Sunny Within

Creative Direction
Identity
Packaging
Web Design

Typefaces:

Youth
Herbik
Regola

Sunny Within is an innovative supplement brand offering liposomal formulations that maximize nutrient delivery. The symbol, a sun comprised of only inward-pointing arrows, serves as a visual metaphor for both the brand name and its unique absorption mechanism. Meanwhile, a graphic and icon system combines scientific precision with the warmth of saturated gradient accent colors. Unlike typical supplements, Sunny Within uses organic avocado oil and other real ingredients, which we showcase through photography that captures them in their raw form.

Strategy & copywriting:

Katie Nulty

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